Hi, I'm Andrew, a Northampton-based freelance copywriter who brings a fresh perspective to your copy and content. Writing that's original, friendly, and persuasive, crafted with a human touch and just the words you need.

Words that can...

• Simplify a complex message
• Capture your audience's imagination
• Paint a persuasive picture
• Engage, resonate and connect with your target audience
• Evoke a thought or a feeling
• Build trust
• Help you stand out from the crowd
• Tell your story
• Inspire the curious...

In short, whatever your message. Whatever your goal, I'll bring you professionally written copy and content that's...

• Carefully crafted for your ideal audience
• Meaningful and persuasive
• Easily understood - but not dumbed down
• Always engaging, and
• Never dull

I'd love the opportunity to work with you on your next copywriting project.

So, if you want copy and content that hasn't been cobbled together by the likes of Chat GTP, get in touch today, and tell me more about the kind of words you're after.

THESE ARE THE SECTORS I PRIMARILY WORK WITH...

But will happily look at projects that involve writing about something completely different. You only have to ask!

UK BUILT ENVIRONMENT, ARCHITECTS, URBAN PLANNING, PLACEMAKING, PROPERTY...

Copywriting for UK built environment sectors - Architects, city Planners, Placemakers, Developers, PropTech... I've written distinctive property brochures for independent estate agents selling high-end modern and period properties. Plus, copy for residential constructors and 3D 'Smart Cities' planning and design platforms, too. I've also written about fire safety products, CCTV, and security systems. And if you're involved in period property or listed building renovations, I'd love to hear from you, too. Whatever your specialism, I'll find just the words you need to inspire and wow your ideal audience.

Now, what do you need writing? I can help you with >>>

...with such a complex message, clarity was essential. You have succeeded where we had struggled and the brochure and documents you've written are pitched perfectly.
Peter Tyler and Gordana Mandic, Directors, Tyler Mandic Architects, Chelsea, London.

THE GREAT OUTDOORS

Copywriting for outdoor-focused products, services, people, and places. So, if the great outdoors shapes what you do in any way, I can help. In particular, I can write about outdoor clothing and equipment, places to visit, outdoor leisure and lifestyle, plus wellbeing in nature. I'd also welcome an opportunity to work with organisations involved in nature conservation, the environment, and bio-diversity. So whatever it is you do, I'll bring you enticing and evocative copy that'll have your readers itching to buy your gear, hire your services, take part, explore somewhere new, donate, volunteer...

Now, what do you need writing? I can help you with >>>

Thank you so much, Andrew - this is great! You’ve really nailed the evocative copy we're after. And with so many options for taglines, we definitely have that part covered too.
Emma Mathias, Bradshaw Taylor - the home of luxury outdoor clothing and country lifestyle brands.

BRITAIN'S HERITAGE: ARCHITECTURAL, HISTORICAL, INDUSTRIAL & NATURAL

Copywriting for the UK's heritage sectors – architectural, historical, industrial, and natural. Crafting inspiring words for inspiring places is something I love doing - with experience in writing copy for heritage tourism and gardens to visit in particular. Perhaps you need enticing and informative copy for an advertising feature or an SEO-friendly article? Your new website? Or maybe a glossy guidebook or brochure? Whatever your story. Whatever your message, I'll find just the words you need. Words to stir the imagination and inspire the curious to explore and learn more about your place in Britain's heritage.

Now, what do you need writing? I can help you with >>>

You have a wonderful natural style ... this is excellent - thank you. Just what we were hoping for!
Jo Shaer, Founder, Lollipop - Marketing content specialists for the Fire and Security sectors.

GARDENS & GARDENING

Copywriting for gardens and garden services are two more writing niches with an outdoor theme. I've written copy for garden designers and soft landscapers as well as garden retail. And editorially about garden history and tourism with an extensive series on UK gardens to visit. All of which comes in pretty handy for writing copy for garden rooms, spaces, architecture, products and accessories. So, no matter your connection with the world of gardens and gardening, I can help with copywriting for brochures, web pages, case studies, and more besides.

Now, what do you need writing? I can help you with >>>

What can I say? Your words took me on a journey. I was fully engaged and absolutely loved the writing style! Toni-Ann Bird, Director, Guild House Estate Agents, Warwickshire.

PHOTOGRAPHY & PHOTOGRAPHIC SERVICES

Copywriting for photographers and photographic services. Before entering the world of commercial writing, I worked as a pro freelance landscape and location photographer. With twenty years' of professional photography experience, I'm the natural choice when it comes to writing for freelance photographers as well as for photography holidays, tours, and workshops. I'm also ideally placed to write for photographic studios and services, plus camera gear and accessories, too. So, whatever your connection with the world of photography is, let me find the essential words you need.

Now, what do you need writing? I can help you with >>>

Andrew ... your work has been invaluable to us.
Paola Bergamaschi, Studio Director, Christian Tagliavini Photographic Art, Switzerland

When I first browsed Andrew's website, I knew he was the copywriter I needed to rewrite mine. He writes captivating copy that just works. For humans and Google!
John Dearden, John Dearden Engraving - luxury jewellery, watch and glass engravers, Manchester.

All written content © Andrew Baskott 2024. All photography (unless otherwise credited) © Andrew Baskott 2011-2024.
Specialist copywriting services for Northampton, Northamptonshire, Leicestershire, Warwickshire and across the UK.