Copywriting Rates

HIRE ME FOR COPY AND CONTENT WRITING THAT'S HASSLE-FREE...

For anyone needing a copywriter, we highly recommend Andrew. He's effective, efficient and knows what he's doing! Peter Tyler and Gordana Mandic, founders of Tyler Mandic Architects, Chelsea.

According to the most recent ProCopywriters' survey, the average UK freelance copywriters' day rate is now £433 (based on 520 copywriters' responding in 2023). By comparison, mine is just £330 - a fair and competitive rate for meaningful writing that'll entice and engage any audience. Not bore them to death.

Plus, you'll save yourself a lot of time and hassle in the process - while reaping the rewards of well-crafted words.

You have a wonderful natural style ... this is excellent - thank you. Just what we were hoping for!
Jo Shaer, Director, Lollipop - Marketing content specialists for the Fire and Security sectors.

HOW I WORK AND WHAT'S INCLUDED

I charge on a project-by-project basis because every client is different. A quote takes into account every aspect of the work and writing required. That way, you'll know the exact cost from the start with no nasty surprises at the end.

My fees are based on (but not limited to): how detailed the brief is, how urgent the work is, the word count, the complexity, and how much time it will take me to research, create and then write what you need. A quoted fee will include...

• Consultation/fine-tuning the brief
• Research and fact-checking using multiple sources
• Creative processes
• All writing and editing for a first draft
• Two sets of revisions (if needed)
• Final checks
• Delivery of completed project

When I first browsed Andrew's website, I knew he was the copywriter I needed to rewrite mine. He writes captivating copy that just works. For humans and Google!
John Dearden, John Dearden Engraving - luxury jewellery, watch and glass engravers, Manchester

A BROAD OUTLINE OF MY COPYWRITING FEES

My rate for a standard writing day - 7½ hours	£330
My rate for half a day	£210
For smaller projects - or if you prefer to be charged an hourly rate - it's...	£56 per hour

Andrew ... your work has been invaluable to us.
Paola Bergamaschi, Christian Tagliavini Photographic Art, Switzerland.

Copywriting Price Guide

Set out below are some individual guide prices for the various types of copywriting services I offer. These are all starting points for work that is fairly standard and straightforward - as most projects are. However, because things like word counts, subject complexity, levels of research and the amount of time involved can vary considerably from client to client, the fees shown are not set in stone. So, for a price based on your specific writing requirements, please get in touch and let's have a chat about what you need.

You might also like to have a read of my copywriting Terms and Conditions that apply to all projects.

Here's your guide to my copywriting prices for 2023/24
Advertorials / Advertising Features / Promotions - (single page / double page)	from £265 / £400
Alt-Text Descriptions – Make web images accessible for all and improves SEO	Let's have a chat
Blog Posts - fully researched/SEO - up to 500 words | 700 words | 1000+ words	from £155 | £200 | £265
Brochures, Booklets, Guides, and Reports - 5+ pages	from £320
Cards - A6 postcard size and above - single or double-sided	from £180
Direct Mail Sales Letters - (1 - 2 pages / 3+ pages)	from £265 / £400
e-Book (multi-page) – 1500+ words	from £375
Emails - share your latest news, promote, inform, entertain, inspire...	from £180
Leaflets and Flyers – A5 or A4 sizes single or double-sided	from £180
Project stories – storytelling for architects, planners & developers - 1000+ words	from £375
Taglines, Straplines & Slogans - with as many variations supplied as possible	from £210
Website copy - Landing Pages	from £430 per page ++
Website copy - Homepage, Services, About, FAQs etc.	from £285 per page ++
Website copy package – first 5 key pages of your choice (saving you £50)	from £1375 ++
Website copy package – for each subsequent webpage from page 6 onwards	from £265 per page ++
Website Copy package – for 10 page website	from £2700 ++
Website Refresh (copy-editing) – adding a little polish to your web pages	Let's have a chat
++ Includes SEO (keywords and phrases, alt-text and meta descriptions)

My rates are regularly compared with current UK copywriting rates and usually rise each July.

WRITING TO BRING PLACES, SPACES, PRODUCTS & SERVICES TO LIFE.

© Andrew Baskott 2024. All Rights Reserved.