Copywriting

For copy and content that's compelling and persuasive, you've come to the right place. I craft just the words you need for everything from advertorials to whole websites.

The written word is the strongest source of power in the universe: by Gary Halbert

A COPYWRITER FOR WHEN YOU NEED JUST THE RIGHT WORDS...

After all, copywriting isn't always about writing to sell. It can be about nurturing your audience, too. So, whatever your message. Whatever your ultimate aim might be, I'll find the essential words you need.

Recently, I've been happily crafting words for...

• eBooks and blog posts aimed at both architects and local authority planners for VU CITY - a leading UK PropTech company specialising in 3D smart city modelling software for urban design and planning.

• A fine-art photography book in celebration of Circuses and their theatrical performers by award-winning Swiss environmental portrait photographer Chrisitan Tagliavini and,

• Blog posts on commercial fire safety products and protection systems. And also security/CCTV systems for Lollipop, a specialist marketing agency for the Fire and Security sectors.

Now, what do you need writing? I can help you with...

Advertising Features

Also known as Advertorials, Promotional or Sponsored articles. Written in the form of an informative editorial article - usually with a subtle marketing message, they're a way of engaging your ideal audience while promoting what you do without a hard sell. They're more about informing and entertaining than selling.

Alt-Text Descriptions

Google doesn't like duplication. So you really shouldn't be using the same wording for a picture's Alt-text as for its caption. Alt-text (aka Alternative Text) is primarily a short piece of copy describing an image for anyone visually impaired. Written well, Alt-text not only makes your website, blog or social media post more user-friendly and accessible for everyone, it also helps improve search engine optimisation (SEO) because Google likes them too. Available as a stand-alone service option.

Articles and Blog Posts (SEO-friendly)

Firstly, they're always written for the reader - ensuring they're captivated from beginning to end. While at the same time keeping Google happy by weaving enough strategically placed keywords/phrases into your copy.

Brochures...

… and Booklets, Guides, Flyers, Leaflets, Postcards, as well as Posters, too. This may be the digital age, but print most definitely isn't dead. Printed materials let you say as much or as little as you want in a tangible way. After all, there's something special about holding a glossy brochure as you leaf through it at leisure. And it's something a reader can pick up to read whenever they like. Again and again. Quality writing matched with quality print and design is always a sure way of making a lasting impression.

Direct Mail Sales Letters

A well-written and well-targeted sales letter can achieve more than you might with a series of cold emails. It'll have an even greater impact if you send it with a beautifully designed brochure, leaflet, or card. Because print really does let you make a lasting impression on those who matter - your target audience.

E-Books

These are ideal for when you need written content that's more authoritative and in-depth than you might achieve in a standard blog post. Multi-paged, an eBook (or eBrochure) can be easily downloaded, read, and shared with others. They're versatile, too. Your eBook can be a one-off or form part of a marketing funnel series.

Emails

With personalised emails, you can promote your latest products or offers to customers past and present. You can also share news stories, entertain and inspire, too. In fact, your possibilities are almost endless.

Project Stories

Storytelling for architects, planners, placemakers, and developers who wish to 'sell' their vision for a proposed project, design or development to inspire stakeholders and/or local communities. Or perhaps showcase your completed project in well-crafted words and stunning images. Project storytelling works equally well in glossy print and on your website.

Taglines, Straplines and Slogans

Short, creative, and written to reflect your brand in the best possible way. I'll also write as many appropriate variations as possible for you to choose from.

Website pages

Whatever you need, whether it's to add some additional service pages, a new about page or perhaps have your website's homepage rewritten, I can help. I'll write anything from a single web page to an entire website. All copy researched and written from scratch. Landing pages are an option too.

Website Refresh (Copy-Editing)

I will also happily copy-edit other types of digital or printed materials - just ask.
If your website needs a bit of a refresh, I can help. Rather than have a complete rewrite, I'll tailor a refresh to your exact needs - from a single page to a whole website. It's like adding a spot of polish to your site to make the words really shine. To find out more, please get in touch and let's have a chat about which pages you'd like sprucing up.

Can't see what you're after? Get in touch and tell me more as I may still be able to help you. And if not, at least suggest a trusted fellow copywriter who might.

Thank you so much, Andrew - this is great! You’ve really nailed the evocative copy we're after. And with so many options for taglines, we definitely have that part covered too. Emma Mathias, Bradshaw Taylor - the home of luxury outdoor clothing and country lifestyle brands.

MOST COPYWRITERS DON'T PUBLISH THEIR RATES. BUT I DO!

When it comes to sharing prices with you upfront on their website, you'll find many copywriters are rather shy. But I like to be a bit different. So, for starters, here's a broad outline.

MY DAY, HALF-DAY AND HOURLY COPYWRITING RATES

My rate for a standard writing day - 7½ hours	£330
My rate for half a day	£210
For smaller projects - or if you prefer to be charged an hourly rate - it's...	£56 per hour

But for a more detailed look at pricing, here's a helpful rough guide to my current copywriting rates for 2024.

Great work, Andrew! The additional content you've written for us is brilliant.
Abner Almeida, Director, MimeSURE Ltd - specialists in cyber-security and business resilience.

My copywriting Terms and Conditions will apply to all assignments.