The Brief: To write copy in the form of a series of short emotive and evocative sentences with a distinctive structure. Forming part of a brand awareness campaign, the focus was to be on experiences to be had in the great outdoors, not products. And to be limited to a maximum of four paragraphs with under 200 words.

The copy was used as a base for the campaign where a sentence or part of a paragraph would be used as appropriate. Uses would include social media posts, advertising, emails, web banners and blogs.

The brief also required two further shorter pieces of copy targetting two distinct outdoor audiences. Plus, writing multiple taglines for use within a promotional video for the same 'Earn It' campaign.

My Client: Bradshaw Taylor is the home of luxury outdoor clothing and country lifestyle brands based in Oakham, Rutland. Their portfolio includes high-end outdoor clothing and equipment brands such as Artilect, Schoffel, Sherpa Adventure Gear and Tentree. They also have two retail brands - The Epicentre and Cavells.

"Thank you so much, Andrew - this is great! You’ve really nailed the evocative copy we're after. And with so many options for taglines, we definitely have that part covered too."
Emma Mathias, Bradshaw Taylor