The Epicentre is a retail brand of Bradshaw Taylor, a high-end outdoor clothing and equipment company.
The Brief: To write a total of 10 individual taglines (I actually supplied far more to select from!) to work with 10 distinct outdoor themes within a promotional video for The Epicentre outdoor clothing retail brand.
The second part of this brief was to write a series of short, punchy sentences of emotive and evocative copy to accompany the same brand awareness campaign for The Epicentre. Click left to see the details and copy I wrote for this part of their brief.
"Thank you so much, Andrew - this is great! You’ve really nailed the evocative copy we're after. And with so many options for taglines, we definitely have that part covered too."
Emma Mathias, Bradshaw Taylor