Painting persuasive pictures through words for the UK great outdoor, built environment, property, garden, heritage, and photography sectors
I bring places, spaces, products, and services to life with clear, enticing and informative writing that inspires your audience to act. So, if you're fed up with struggling to craft the perfect words in-house, let me write them for you instead.

Words that can...

• Paint a persuasive picture to inspire your audience

• Set you apart from your competitors

• Bring you more ideal clients - those who share your vision and values

• Help you get found on Google

• Tell your unique story: Getting to the heart of... who you are - what you do - and why you do it

• Strengthen your bond with customers who already know and love what you do


Hi, I'm Andrew - an experienced and qualified freelance copywriter - writer of friendly, informative and enticing copy. Copy that captures your audience's interest. Paints a persuasive picture. Stirs imaginations. And emotions, too.

Because by putting the reader at the heart of your copy - and giving your words meaning - the more your message will engage and resonate with the right people – your ideal audience. Those who share your vision and values. You'll draw them into your world in a way that creates a reassuring connection and inspires them to do more. Such as...

Hire your services, buy your products, click to read more, share, volunteer, visit, subscribe, call you, donate, come and explore

And by leaving the words to me, you'll have more time for the stuff you actually enjoy doing. Just think, no more writing woes. Instead, you'll have copy that's:

• Carefully crafted for your target audience
• Clear and enticing
• Always engaging, and
• Never dull

Recently, I've been commissioned to write the content for...

• eBooks and blog posts aimed at architects and local authority planners for VU.City - creators of 3D smart city modelling software for urban design and planning.

• A fine-art photography book showcasing the work of award-winning Swiss portrait photographer Chrisitan Tagliavini.

• Blog posts on commercial fire safety, and security systems for Lollipop - specialist marketing agency for the Fire and Security sectors.

And now I'd love to write for your next project. So, please get in touch and tell me more about the kind of words you're after.

          I HAVE 5 DISTINCT WRITING NICHES BUT WILL WRITE FOR ALMOST ANY SECTOR

          My five copywriting niches are quite broad. Each has evolved through a combination of professional background, experience, and interests. And while they're very much at the heart of what I do, I'm always happy to look at writing about something completely different. You only have to ask!

          UK ARCHITECTS, BUILT ENVIRONMENT, URBAN LANDSCAPE DESIGN, PROPERTY...

          I can write about property and the built environment covering all types of design styles - modern, traditional, luxury, and period.
          Copywriting for UK architects, landscape architects, and built environment sectors such as urban planning and design. I've written distinctive property brochures for independent estate agents selling high-end modern and period properties. Plus, copy for specialist constructors and 3D digital architectural 'Smart Cities' modelling platforms, too. I've also written about fire safety products, CCTV, and security systems. And if you're involved in period property and listed building renovation, I can write for you too. Whatever your specialism, I'll find just the words you need to inspire and wow your potential clients.
          Here's what I can write for you

          Blue Quote Marks
          ...with such a complex message, clarity was essential. You have succeeded where we had struggled and the brochure and documents you've written are pitched perfectly.
          Peter Tyler and Gordana Mandic, Directors, Tyler Mandic Architects, Chelsea, London.


          THE GREAT OUTDOORS

          A meadow in early summer in warm evening sunshine.
          Copywriting for outdoor-focused products, services, people, and places. So, if the great outdoors shapes what you do in any way, I can help. In particular, I can write about outdoor clothing and equipment, places to visit, outdoor leisure and lifestyle, plus wellbeing in nature. I'm also interested in writing for those involved with nature conservation, the environment, and bio-diversity. So whatever it is you do, I'll bring you enticing and evocative copy that'll have your readers itching to act. Whether that's to buy your gear, hire your services, take part, explore somewhere new, donate, volunteer...
          Here's what I can write for you

          Blue Quote Marks
          Thank you so much, Andrew - this is great! You’ve really nailed the evocative copy we're after. And with so many options for taglines, we definitely have that part covered too.
          Emma Mathias, Bradshaw Taylor - the home of luxury outdoor clothing and country lifestyle brands.


          BRITAIN'S HERITAGE PLACES & SPACES: ARCHITECTURAL, HISTORICAL & NATURAL

          Wells Cathedral within England's smallest city.
          Copywriting for the UK's heritage sectors – architectural, historical and natural. Crafting inspiring words for inspiring places is something I love doing - with experience in writing copy for heritage tourism and gardens to visit in particular. Perhaps you need some informative copy for an advertising feature or an SEO-friendly article? Your new website? Or maybe a glossy guidebook or brochure? Whatever you wish to say, I'll find just the words you need. Words to stir the imagination and inspire the curious to come and explore a piece of Britain's rich history, its architecture, or outstanding natural beauty.
          Here's what I can write for you

          Blue Quote Marks
          You have a wonderful natural style ... this is excellent - thank you. Just what we were hoping for!
          Jo Shaer, Director, Lollipop - Marketing content specialists for the Fire and Security sectors.


          GARDENS & GARDENING

          Packwood House in Warwickshire is one of the National Trust's many gardens you can visit.
          Copywriting for gardens and garden services are two more writing niches with an outdoor theme. I've written copy for garden designers and soft landscapers as well as garden retail. And editorially about garden history and tourism with an extensive series on UK gardens to visit. Which all comes in pretty handy for writing copy for landscape architects, as well as garden spaces, products and accessories. No matter what your connection is with the world of gardens and gardening, I can help you with copywriting for brochures, web pages, case studies, and much more.
          Here's what I can write for you

          Blue Quote Marks
          What can I say? Your words took me on a journey. I was fully engaged and absolutely loved the writing style! Toni-Ann Bird, Director, Guild House Estate Agents.


          PHOTOGRAPHERS & PHOTOGRAPHIC SERVICES

          A photographer with all his kit
          Copywriting for photographers and photographic services. Before entering the world of commercial writing, I worked as a pro freelance landscape and location photographer. With twenty years of professional photography experience, I'm the natural choice when it comes to writing for freelance photographers' websites as well as photography holidays, tours, and workshops. I'm also ideally placed to write for photographic studios and services. In fact, whatever your connection with the world of photography is - camera gear, products, or accessories, I'll find the essential words you need.
          Here's what I can write for you
            Blue Quote Marks
            Andrew ... your work has been invaluable to us
            Paola Bergamaschi, Christian Tagliavini Photographic Art, Switzerland
              Find out more about my copywriting services
                    Blue Quote Marks
                    When I first browsed Andrew's website, I knew he was the copywriter I needed to rewrite mine. He writes captivating copy that just works. For humans and Google!
                    John Dearden, John Dearden Engraving - luxury jewellery, watch and glass engravers, Manchester.
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                                All written content © Andrew Baskott 2024. All photography (unless otherwise credited) © Andrew Baskott 2010-2024.
                                Affordable copywriting services for Northampton, Northamptonshire, Leicestershire, Warwickshire and across the UK.