The copywriting process

If you've never used a copywriter before, here is your quick guide to how it all works and your path to compelling, creative and relevant copy or content that your audience will just have to read. Whatever it is you wish to say…

1 | Initial Enquiry
You can contact me by simply dropping me a line.

To enable me to create a bespoke project proposal, I’ll need to talk with you about your business, the type of copywriting you need, an approximate word count (though I don’t charge by the word), what your time frame is and if you have a budget in mind. There will be some other questions too and it's important that you bear with me here and not feel it's a waste of your time. These questions will help me to understand some of the finer points of your business, such as your USP, and so be better equipped to tailor the copy to meet your goals. To be doubly sure I have as much relevant information as possible, I may also send you a quick questionnaire to complete and return. By getting to know as much as I can at this stage, will save us both time later on in the copywriting process.

2 | Copywriting Proposal
Having listened to your needs, I will send you a bespoke quote stating how much I will charge you for the project, timescales and my terms. The total cost will be based on how much research I need to do and a rough estimate of the time it will take me. A bespoke project quote, rather than one simply based on the number of words or time taken, means that you’ll know exactly what you’re paying from the outset. The fee won’t change unless the project scope changes significantly once everything has been agreed and work commences.

Your bespoke project fee includes:
  • Initial consultation/brief preparation
  • Research
  • Creative process and writing the first draft
  • Two sets of revisions (if needed)
  • Final checks
  • Delivery of the completed project - usually as a Word document or PDF

3 | Confirmation of the project
If you like the proposal/quote, then we're good to go. I will send you an email confirmation of the project brief, the agreed timeline and the price. You can see my standard terms and conditions here. By agreeing to work with me, you will be deemed to have accepted these terms and conditions. I will ask you for a 50% deposit before I start work, with the final 50% payable within 14 days of invoice date. Payments to be made by BACS.

4 | Research
At this point, especially for a bigger project, there may be some more work for me to do on the project brief. Perhaps you have particular competitors you’d like me to look at, or you have specific customer feedback you’d like to be addressed in the copy. It may also be useful for me to see some of the past literature you've had produced. Research is vitally important, because this where I get into the nitty-gritty, researching your business and your audience. For me, research is also an enjoyable part of copywriting, to help me find the compelling story that will engage your customers.

5 | Now for the creative bit
It’s time for me to start writing. Once I have completed a first draft, I will send it to you in Word format. For bigger projects, you may want to see the first paragraph or two of copy just to make sure I'm on the right track. Just let me know if you do before I start work.

6 | Feedback
Upon receipt of the first draft, it’s over to you for your feedback. I want you to be 100% happy, the writing is, after all, specific to your business and needs to convey your message in the way that you want it to. Constructive criticism and honest feedback will help me to achieve the best result for you. Hopefully, I'll get it right first time, but there are two rounds of revisions included within the quote should you wish me to make any changes (so long as any changes fall within the agreed scope of the project). The final draft stage is reached once any necessary changes have been made. Once done, I will then make my final checks and then ask you to sign a release letter confirming your acceptance of the content.

7 | The final invoice
Once you sign the release letter, I will send you an invoice for the remaining 50% of my fee. Payment is due within 14 days. All payments to be made by BACS (bank transfer).

Procopywriter logo 2

Policy Bee logo

My copywriting Terms and Conditions will apply to all assignments.

© Andrew Baskott 2019. All Rights Reserved.