Tyler Mandic Ltd is a firm of residential architects and fine builders based in Chelsea. Specialising in high-end restoration and renovation projects, they mostly work within the central London areas of Westminster, Mayfair, Chelsea and Kensington.
Looking for an experienced property copywriter, they approached me with a slightly complex and, in part, highly unusual copywriting brief.
The brief was to write the copy for three proposal documents. One was a brochure of almost 3000 words, plus two short-form documents, each in support of a proposed small, multi-million-pound, development of luxury apartments and penthouses in south-east London.