Blog
Welcome to my copywriter's blog. Some words, thoughts and snippets of advice from the world of copywriting.
© Andrew Baskott 2019-20. All Rights Reserved. Fair use is not an excuse.
© Andrew Baskott 2019-20. All Rights Reserved. Fair use is not an excuse.
How to write more engaging content
A brief guide to writing attention-grabbing articles
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Free Pictures: Are they the bargain you think they are?
Pictures: when you should seriously consider paying for their use
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It's not all about you
People buy on emotion, not because you've been trading for ten years
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Words: Some complimentary advice
Or should that be complementary advise?
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The value of hiring a copywriter
Why hiring a professional copywriter should be seen as an investment, not a cost
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The copywriting process
Your guide to hiring a freelance copywriter. From initial enquiry to finished copy
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