The World of Words

Welcome to my copywriter's blog. Some random thoughts, advice and snippets about words and the world of copywriting.

© Andrew Baskott 2019-20. All Rights Reserved. Fair use is not an excuse.

How to write more engaging content

A brief guide to writing attention-grabbing articles ...read more

Free Pictures: Are they the bargain you think they are?

Pictures: when you should seriously consider paying for their use ...read more

It's not all about you

People buy on emotion, not because you've been trading for ten years ...read more

Words: Some complimentary advice

Or should that be complementary advise? ...read more

The value of hiring a copywriter

Why hiring a professional copywriter should be seen as an investment, not a cost ...read more

The copywriting process

Your guide to hiring a freelance copywriter. From initial enquiry to finished copy ...read more