Writing fresh, engaging copy takes time, skill and effort. Which is why you need a copywriter well-versed in the art of making words work. Someone like me!
A PAINTER OF PICTURES THROUGH WORDSIf you want formal, I can write it. But it's copy with a bit of character to it and a friendly, informal style that I enjoy writing most. Painting pictures through words to create an emotional connection with the reader. To make them feel something. Stir their emotions.
Because the more your audience feels something, the happier they'll be to take the next step. Whether that's to buy, click, learn more, call, visit, explore …
It's fair to say I've entered the world of copywriting a little later than some. And not by the most obvious of routes either. But I've always had a fascination for words – their origins and uses. Add some pretty varied professional writing experience, and it shouldn't be quite the surprise I sometimes think it is.
But I can't imagine doing anything else. I love the whole writing process. From the initial research and creative processes, right through to teasing and tweaking the copy I've written into being the very best it can be.
So, whatever it is you do. Whatever the words you need. Tell me what you're after, and I'll do the rest.
What can I say? Your words took me on a journey. I was fully engaged and absolutely loved the writing style! Toni-Ann Bird, Director, Guild House Estate Agents.
The writing experience I'll bring to your project
• I'm qualified, with a Diploma (Distinction) in Copywriting (2019).
• And I also have a Diploma (Distinction) in Google SEO (2020).
Both are Level 4 accredited courses taken through the College of Media & Publishing, and means I'm professionally trained and qualified. Take a look at my pass certificates.
• I also have a diverse copywriting portfolio. With projects for high-end modern and period design properties, garden design, architects, cyber-security, business resilience, health and fitness, menswear hire and canal boat tourism. To name but a few.
• As well as close-on 10 years' experience of writing illustrated articles and features for various UK consumer and trade magazines.
• With over 30 published pieces to my name so far.
• Including ten 1000-word illustrated articles written for a major travel/history series commissioned by The Countryman - a prestigious UK title and one of the oldest, most respected countryside magazines in the world.
• Editorially, I've written on a broad range of topics including gardens, travel, architecture, history and photography.
• And finally, I'll bring you precision and creativity...
Andrew writes with precision and great energy. He has a wealth of creative ideas that he can translate into copy that’s persuasive, accurate and interesting to read. If you’re after copy with character, charm and impact, Andrew is your man.
Lucy Van Biljon, fellow freelance copywriter and my copywriting tutor with the College of Media & Publishing.
...with such a complex message, clarity was essential. You have succeeded where we had struggled and the brochure and documents you've written are pitched perfectly.
Peter Tyler and Gordana Mandic, Directors, Tyler Mandic Ltd - Architects and Fine Builders.
Some extra bits worth knowingI'm proud to be a member of the ProCopywriters' Network (The Alliance of Commercial Writers), the UK's largest membership organisation for commercial writers. And I'm professionally insured with Policy Bee, providing peace of mind for us both. With cover for Professional Indemnity and Public Liability, each to the value of £1,000,000.
So you see, your message couldn't be in safer hands. Whatever the words you need.
You can find out a little more about me and some of my thoughts on copywriting in my recent ProCopywriters member spotlight interview. And see more of my writing in my blog posts.
And just in case you're interested, here's life before copywriting.
A professional PhotographerBefore becoming a copywriter, I'd been a freelance landscape and location photographer for 20 years. More latterly, I also added writing to the mix and supplied illustrated articles to various UK magazines. Although I'm no longer undertaking any commissioned or stock photography shoots, I have an extensive catalogue of images that are still commercially available. These pictures continue to be widely used in publishing and advertising both here in the UK and internationally.
Of all the photographic assignments I've done, the ones I'm most proud of are those undertaken for the National Trust. They have exceptionally high standards and so to be accepted as part of their freelance photographer portfolio was a very special moment. Especially as it meant they saw my work as being equal to that of some of my photographer heroes; whose images the National Trust uses profusely.
I'm an award winner too!
In 2012, I was awarded 2nd place in the 'Breathing Spaces' category of the International Garden Photographer of the Year competition. My entry was 'Evening Gold', and, along with other winners, was exhibited around the world.
And yes, just in case you're wondering, all the landscape pictures you see on these web pages are mine. Making my site a little more visually interesting and a bit different from most copywriter websites.
Why the switch from Photographer to Copywriter?This was one of the most difficult decisions I've ever had to make. A long-standing injury to my spine/pelvis was making life as photographer increasingly hard. But, despite it meaning I had to give up something I loved doing, I knew I had to make a change. And writing more seemed the obvious step.
But I quite fancied doing something more than just write for magazines. I wanted to add to my writing skills. Find a new challenge. And copywriting fitted the bill perfectly. So, here I am! Ready to write your next project.
... forty years of life and work summed up in one thousand words ... That, Andrew, is very clever and thoroughly well done. Frank and Marjorie Lawley, the creators of Herterton House gardens.
CLEAR, FRESH, EVOCATIVE WRITING WITH CHARACTER AND IMPACT
© Andrew Baskott 2021. All Rights Reserved.