Words have power. Not just any old words, mind, but the right ones, written in just the right way. And that's where I come in, saving you from all that hassle.
A PAINTER OF PICTURES THROUGH CAREFULLY CRAFTED WORDSIt's fair to say I've entered the world of copywriting a little later than some. And not by the most obvious of routes either. But I have some pretty varied professional writing experience behind me. And even at school, I was fascinated with the origins of words and sayings. So it perhaps shouldn't be quite the surprise I sometimes think it is.
So, how did I get here, and why the 5 copywriting niches?
Photography is the simple answer. Because before becoming a copywriter, I was a freelance landscape and location photographer. And the occasional writer of short features and illustrated articles for various UK consumer and trade magazines.
From the beginning, I specialised in photographing (and sometimes writing about) the great outdoors, gardens, architecture, travel and heritage locations. All things that genuinely interested me. And still do.
For each assignment, I would research the what, where, how and why of a location or subject. And it's surprising what fascinating facts and random bits of information you pick up along the way. That's why, although the focus is now a little broader, it made sense to keep my niches essentially the same. After all, it seemed a shame to waste all that knowledge and experience.
No longer a photographer, I'm now more a painter of pictures through words. Carefully crafting just the right ones to stir imaginations and bring places, spaces, products and services to life.
So, tell me more about the words you're after because I'd love to write them for you!
The slightly bigger picture• I have a diverse copywriting portfolio. Projects include writing for luxury outdoor clothing brands, designer watch and jewellery engraving specialists, £1m+ modern and period design properties, garden design, architects, cyber-security, business resilience, health and fitness, photography tours and workshops, and canal boat tourism. To name but a few.
• As well as close-on 10 years' experience writing illustrated articles and features for various UK consumer and trade magazines. With...
• Over 30 published pieces to my name so far.
• They include ten 1000-word illustrated articles written for a garden design/history and travel series - The Best of British Gardens - commissioned by The Countryman magazine. A prestigious UK title and one of the oldest, most respected countryside magazines in the world.
• Editorially, I've written on a broad range of topics. These include gardens, travel, architecture, history and landscape photography.
• I'm qualified too, with a Diploma (Distinction) in Copywriting (2019). And a Diploma (Distinction) in Google SEO (2020).
Both are Level 4 accredited courses taken with the College of Media & Publishing. This means I'm professionally trained and qualified. Have a peek at my pass certificates just to make sure.
• And finally, I'll bring precision, creativity and character to your copy. But don't just take my word for it...
Andrew writes with precision and great energy. He has a wealth of creative ideas that he can translate into copy that’s persuasive, accurate and interesting to read. If you’re after copy with character, charm and impact, Andrew is your man. Lucy Van Biljon, fellow freelance copywriter and a College of Media & Publishing tutor.
For anyone needing a copywriter, we highly recommend Andrew. He's effective, efficient and knows what he's doing! Gordana Mandic of Tyler Mandic Ltd, Architects & Fine Builders, Chelsea.
Some extra bits worth knowingI'm proud to be a member of the The Alliance of Commercial Writers (ProCopywriters' Network), the UK's largest membership organisation for commercial writers. And to ensure peace of mind for both of us, I'm also professionally insured through Policy Bee with Professional Indemnity cover to the value of £1,000,000.
A professional PhotographerFor 20 years, I worked as a freelance landscape and location photographer capturing the landscapes, gardens, buildings and historic locations of England and Wales. As well as writing the odd feature and illustrated article.
Although I'm no longer undertaking any commissioned or stock photography shoots, I have an extensive collection of images that are still commercially available. And are widely used in publishing, marketing, and occasionally advertising. Both in the UK and internationally.
Of all the photographic assignments I've done, the ones I'm perhaps most proud of were those undertaken for the National Trust. Their photography requirements are exceptionally high, so it's a day I'll never forget when I was invited to be part of their portfolio of freelance photographers.
I'm an award winner too!
Back in 2012, I came 2nd in the 'Breathing Spaces' category of the International Garden Photographer of the Year competition. My entry, 'Evening Gold', was exhibited in London, Florence, Lisbon and Sydney as part of a mini world tour.
And yes, just in case you're wondering, all the landscape pictures you see on these web pages are mine, making my site a little more visually interesting and a bit different from most copywriter websites.
Why the switch from Photographer to Copywriter?It was a decision I'd been putting off for a while. But a childhood injury to my spine/pelvis was making life as a photographer almost impossible. The pain was becoming worse. And so, despite it meaning I had to give up something I loved doing, I knew I had to make a change. And writing more seemed an obvious alternative.
But I quite fancied doing something more than simply writing magazine articles. I wanted to add to my writing skills. Find a new challenge. And that's when I discovered copywriting. So here I am!
... forty years of life and work summed up in one thousand words ... That, Andrew, is very clever and thoroughly well done. Frank and Marjorie Lawley, the creators of Herterton House gardens.
FRESH, CLEAR, EVOCATIVE WRITING WITH CHARACTER AND IMPACT
© Andrew Baskott 2022. All Rights Reserved.