Writing fresh, engaging copy takes time, skill and effort. Which is why you need a copywriter well-versed in the art of making words work. Someone like me!
A WRITER OF WORDS WORTH READINGHi, I'm Andrew, and it's fair to say I've entered the world of copywriting a little later than some. And not by an obvious route either. But I've long held a fascination for words – their origins and uses. Add some pretty varied professional writing experience, and it perhaps shouldn't be quite the surprise I sometimes think it is.
Before this, I'd spent 20 years' working as a freelance photographer. With a growing demand from editors for words and pictures supplied as a complete package, I added writing to the mix as well. And quickly found that I loved the whole process. It seemed I was half-decent at it too, as editors were increasingly keen to accept the pieces I wrote.
But, in 2018, an old injury finally forced me to give up photography. Which is when I discovered copywriting. With this new focus came writing projects I'd never dreamt of and I love every minute of it.
So, whatever it is you do. Whatever the words you need. Tell me what you're after, and I'll do the rest.
The writing experience I'll bring to your project
• I have a Diploma (Distinction) in Copywriting.
• And a Diploma (Distinction) in Google Search Engine Optimisation (SEO) too.
Both are Level 4 professionally accredited courses and these are my diploma certificates.
• Plus a diverse copywriting portfolio too. With projects for high-end modern and period design properties, garden design, cyber-security, business resilience, health and fitness, menswear hire and canal boat tourism. To name but a few.
• As well as close on 10 years' experience of writing illustrated articles and features for various UK consumer and trade magazines.
• With over 30 published pieces to my name so far.
• Including ten 1000-word illustrated articles written for a major travel/history series commissioned by The Countryman - a prestigious UK title and one of the oldest, most respected countryside magazines in the world.
• Editorially, I've written on a broad range of topics including gardens, travel, architecture, history and photography.
• And finally, I'll bring you precision, creativity and impact too...
Andrew writes with precision and great energy. He has a wealth of creative ideas that he can translate into copy that’s persuasive, accurate and interesting to read. If you’re after copy with character, charm and impact, Andrew is your man.
Lucy Van Biljon, fellow freelance copywriter and copywriting tutor with the College of Media & Publishing
You can catch more of my writing in my blog posts. Plus you can find out a little more about me and some of my thoughts on copywriting in my recent ProCopywriters member spotlight interview.
What can I say? Your words took me on a journey. I was fully engaged and absolutely loved the writing style! Toni-Ann Bird, Director, Guild House Estate Agents
Some extra bits worth knowingI'm proud to be a member of the ProCopywriters' Network (The Alliance of Commercial Writers), the UK's largest membership organisation for commercial writers. And I'm professionally insured with Policy Bee, providing peace of mind for us both. With cover for professional indemnity and public liability, each to the value of £1,000,000.
So you see, your message couldn't be in safer hands. Whatever the words you need.
And if all that wasn't enough, I can write for you wherever you're based. Whether that's here in Northampton, in Northamptonshire, the East Midlands or anywhere else in the UK and beyond.
And, just in case you're interested, here's life before copywriting.
A professional PhotographerBefore entering the world of copywriting I'd been a freelance landscape and location photographer for 20 years. And although I'm no longer undertaking any commissioned or stock photography shoots, my pictures are still commercially available and continue to be widely used in publishing and advertising. Both here in the UK and internationally.
Of all the assignments I've undertaken, the ones I'm perhaps most proud of are those for the National Trust. They have exceptionally high standards and so to be accepted as part of their freelance photographer portfolio was a very special moment. Especially as it meant they saw my work as being equal to that of some of my photographer heroes. Whose names are synonymous with stunning photography frequently used by the Trust.
I'm an award winner too!
In 2012, I was awarded 2nd place in the 'Breathing Spaces' category of the International Garden Photographer of the Year competition. My entry was 'Evening Gold', and, along with other winners, was exhibited around the world.
And yes, just in case you're wondering, all the landscape pictures you see on these web pages are mine. Making my site a little more visually interesting and a bit different from most copywriter websites.
Why the switch from Photographer to Copywriter?This was one of the most difficult decisions I've ever had to make. A long-standing injury to my spine/pelvis was making life as photographer increasingly hard. But, despite it meaning I had to give up something I loved doing, I knew I had to make a change. And writing more seemed the obvious step.
But I quite fancied doing something more than just write for magazines. I wanted to add to my writing skills. Find a new challenge. And copywriting fitted the bill perfectly. So, here I am! Ready to write your next project.
... forty years of life and work summed up in one thousand words ... That, Andrew, is very clever and thoroughly well done. Frank and Marjorie Lawley, the creators of Herterton House gardens.
CLEAR, FRESH, EVOCATIVE WRITING WITH CHARACTER AND IMPACT
© Andrew Baskott 2020. All Rights Reserved.