About Me

...for when you need just the right words

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Words. Where would we be without them? Well, you wouldn't be reading this for a start!

There are almost 200,000 of them in the English language and the average native English speaker has around 20,000 active words in their vocabulary. So how do you find just the right words to use when it comes to writing persuasive and engaging copy for your business?

Well, you can relax, for I can help you. As a creative freelance copywriter, I'll carefully weave just the right words into compelling and creatively written copy. From brochures to web pages; advertising features to SEO articles and much more besides.

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Andrew writes with precision and great energy. He has a wealth of creative ideas that he can translate into copy that’s persuasive, accurate and interesting to read. If you’re after copy with character, charm and impact, Andrew is your man.
Lucy Van Biljon, freelance copywriter and tutor with the College of Media & Publishing

I've always loved words - their origins and their uses - which is quite useful for a copywriter. I also sometimes write for magazines. And, for twenty years, I've been a freelance landscape and location photographer. But an old back injury has forced a change of direction upon me. Switching away from photography and making copywriting my main focus. Something I'd never imagined doing until now, but I love every minute of it.

What can I say? Your words took me on a journey. I was fully engaged and absolutely
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loved the writing style!

Toni-Ann Bird, Director, Guild House Estate Agents

• I have a Diploma (with Distinction) in Copywriting from the College of Media and Publishing
• I am also a member of the ProCopywriters Network - The Alliance of Commercial Writers
• And I'm professionally insured with Policy Bee covered for Professional Indemnity and Public Liability

From photographer to copywriter
Why the switch? Well, an injury to my back/pelvis from doing Triple-jump at secondary school when I was 12, is the short(ish) answer. By the end of 2017, after 40+ years of pain and discomfort, I was finding life as a photographer increasingly hard. It was then I made my decision. Admitting defeat was exceptionally difficult, but I knew I had to make a change in direction.

As I was already writing the odd feature and illustrated article for various UK magazines, writing more seemed the logical step to take. Especially as I really enjoyed the whole process - both researching and writing. But I quite fancied doing something more than just editorial writing. I wanted an additional writing challenge that was very different. And found that copywriting fitted the bill perfectly.

So here I am! A qualified creative freelance copywriter.

Copywriting is often about telling a story. A story that kindles a desire. Whether to: learn more, buy, visit, call ... And writing stuff that people enjoy reading is a skill I've carefully honed writing various magazine articles and features. Of which, I currently have more than 30 pieces to my name. These include 18 illustrated articles (10 for one major magazine series alone), covering topics as diverse as gardens, history, travel and photography. And yes, just in case you're wondering, all the pictures you see on this site are mine. Just to make it a little different from most copywriter websites.

With a career background that's also included publishing and direct mail as well as print and design project management, the written word has been a recurring theme throughout my working life in one form or another. Which all adds up to some invaluable experience for the varied world of copywriting.

Why should you hire me?
What makes me different? Well, besides being someone who absolutely loves writing, I'm also a qualified copywriter (Diploma with Distinction). And I genuinely enjoy researching topics (try writing a magazine article without research). Which all helps make me a copywriter who brings you copy with character. Copy that just has to be read. So you see, you couldn't be in safer hands. Whatever the words you need.

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I can work with you wherever you're based. Whether that's here in Northampton, in Northamptonshire, the East Midlands or anywhere else in the UK and beyond.

If you would like to work with me, here are my copywriting Terms and Conditions

Copyright © Andrew Baskott 2020. All Rights Reserved.