My Copywriting Rates
Just how much does a qualified, UK-based freelance copywriter charge? Here, I shine a little light on how I work and what my copywriting services might cost you.
How much will my copywriting services cost you?
Not nearly as much as you might be thinking. Especially when you consider the expertise and value I'll bring to your project. Not to mention the time and hassle I'll save you too. In fact, you'll think they're a bargain.As an experienced writer, I bring you original copy that's clear and highly readable at an affordable price. I'm a member of the ProCopywriters' Network and according to their 2020 survey of copywriters, the average UK copywriting day rate is a smidgen under £380.
As a comparison, you'll find my day rate is a very reasonable £260. In anyone's money, that's a fair and affordable rate for writing that gets you noticed, saves you time and brings added value to all that you do.
Red Adair
HOW I WORK
I charge on a project-by-project basis because every assignment is different. And prefer to work on a project fee basis. Calculated around my day rate - and other factors - a project fee takes into account every aspect of the assignment. It also gives you the benefit of knowing the exact cost of the job from the very start. So no nasty surprises. A project fee generally includes:• Consultation/fine-tuning the brief
• Research
• Creative processes
• All writing and editing for a first draft
• Two sets of revisions (if needed)
• Final checks
• Delivery of completed project as a Word document or pdf
MY COPYWRITING RATES FOR 2021
My fees are based on (but not limited to): how detailed the brief is, how urgent the work is, the word count, the complexity and how much time it will take me to research, create and then write what you need.| Copywriting - Full-day rate | £260 |
| Copywriting – Half-day rate | £160 |
| Copywriting - Minimum chargeable fee | £80 |
| Copy-Editing of your Printed materials or Website | from £35 per page |
Set out below is a rough idea of cost for each of the writing services I offer. Each price shown is based on an example word count. However, because word counts, levels of research and time taken will always differ, these prices are not set in stone. So, for a price based on your specific writing requirements, get in touch and tell me what you need.
| YOUR BASIC GUIDE TO MY WRITING SERVICES WITH PRICING EXAMPLES | |
| Each writing service price is based on the example word count shown in brackets. | |
| Print Advertising Features / Advertorials - (price based on 1,000 words) | from £210 |
| Articles & Features for Publications/Newsletters (500 words) | from £120 |
| Print Brochures - folded or multi-page (1250 words) | from £245 |
| Case Studies - Print or Website (400 words) | from £165 |
| Direct Mail Sales Letters: (500 words / 1,000 words) | from £155 / £255 |
| Postcards, Leaflets & Posters (200 words) | from £80 |
| Press Release - includes 1 interview but no distribution (250 words) | from £115 |
| Product Descriptions | Short, medium or long descriptions with keywords | from £14.50 each |
| Stand alone fully researched SEO Articles (600 words) | from £180 * |
| Taglines, Straplines & Slogans | from £195 |
| Website package: 4 pages - Home, About, Services + 1 page of your choice | from £600 * |
| Each additional web page (up to 400 words) | from £125 * |
| Single web page (up to 400 words) | from £165 * |
| Single web page WITH NO SEO (up to 400 words) | from £100 |
| * Includes SEO - keywords, page title tags, alt elements and meta descriptions |
But, if a tight deadline is unavoidable and means I'll have to work evenings or at the weekend to meet it, then I will charge you an extra 35% for this. I'm afraid you will also have to pay the full fee in advance before I can start writing.
My copywriting Terms and Conditions will apply to all projects.
CLEAR, FRESH, EVOCATIVE WRITING WITH CHARACTER AND IMPACT
© Andrew Baskott 2021. All Rights Reserved.
