My Copywriting Rates

Just how much does a UK-based freelance copywriter charge? Here, I shine a little light on how I work and what my writing might cost you.
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How much will my copywriting services cost you?

Not nearly as much as you might be thinking. Especially when you consider the expertise and value I'll bring to your project. Not to mention the time and hassle I'll save you too. In fact, you'll think they're a bargain.

As an experienced writer, I bring you original copy that's clear, concise and highly readable at an affordable price. I'm a member of the ProCopywriters' Network and according to their 2020 survey of copywriters, the average UK copywriting day rate is a smidgen under £380.

As a comparison, you'll find my day rate is a very reasonable £280. In anyone's money, that's a fair and affordable rate for writing that saves you time and gets you noticed for all the right reasons.

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        HOW I WORK

        I charge on a project-by-project basis because every assignment is different. And prefer to work on a project fee basis. Calculated around my day rate - and other factors - a project fee takes into account every aspect of the assignment. It also gives you the benefit of knowing the exact cost of the job from the very start. So no nasty surprises. A project fee generally includes:

        • Consultation/fine-tuning the brief
        • Research
        • Creative processes
        • All writing and editing for a first draft
        • Two sets of revisions (if needed)
        • Final checks
        • Delivery of completed project as a Word document or pdf

              MY COPYWRITING RATES

              My fees are based on (but not limited to): how detailed the brief is, how urgent the work is, the word count, the complexity and how much time it will take me to research, create and then write what you need.

              Copywriting - Full-day rate£280
              Copywriting – Half-day rate£175
              Copywriting - Minimum chargeable fee£95
              Copy-Editing of your Printed materials or Websitefrom £35 per page

              Set out below is a guide to the writing services I offer and my fees. However, because word counts, levels of research and the amount of time involved will always differ from client to client, these prices are not set in stone. So, for a price based on your specific writing requirements, please get in touch and tell me what you need.

              Get your bespoke Quotation

                    My writing services and prices as of 1st August 2021

                    Press (editorial) Advertising Feature / Advertorial - (single page / DPS)from £150 / £220
                    Press (non-editorial) Advertising copyfrom £300
                    Articles & Features for Publications/Newsletters (500+ words)from £135
                    Print Brochures and Company Reports (5+ pages)from £270
                    Case Studies - Print or Websitefrom £210
                    Direct Mail Sales Letters - (1 or 2 pages / 3+ pages)from £185 / £275
                    Email Sales Letters - (short - 1 page / long - 2+ pages)from £130 / £200
                    Postcards, Leaflets & Postersfrom £95
                    Press Release - includes 1 interview or questionnaire but not distributionfrom £120
                    Product Descriptions | Short, medium or long descriptions with keywordsfrom £95
                    Stand alone fully researched SEO-friendly Articles (600+ words)from £185
                    Taglines, Straplines & Slogansfrom £175
                    Website package: 4 pages - Home, About, Services + 1 page of your choicefrom £635 *
                    Each additional website package page (up to 600 words)from £150 *
                    Landing page (up to 800 words)from £300 *
                    Website refreshfrom £95
                    * Includes SEO (keywords, page title tags, alt elements and meta descriptions)
                    Urgent Deadlines: Leaving everything to the last minute is not the best use of your budget. Because if I have to cram your project into a short space of time, the harder it will be to produce my best work. To craft copy that's worth reading, it needs a little breathing space in which to be teased and tweaked into being the best it can be. So, the more time you allow for that, the better.

                    This is why I don't take on projects with a very tight deadline. But, if what you're asking for is feasible within the time available, I will charge you an extra 40% for working to your set deadline. I'm afraid you will also have to pay the full fee in advance before I can start writing.

                    My copywriting Terms and Conditions will apply to all projects.


                    Get your bespoke Quotation

                        FRESH, CLEAR, EVOCATIVE WRITING WITH CHARACTER AND IMPACT

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                        © Andrew Baskott 2021. All Rights Reserved.