Copywriting Rates
Most copywriters don't publish their rates upfront. But if you're anything like me, you'd rather make an informed choice. So, here are my rates to help you.
LET ME WRITE YOUR COPY AND SAVE YOURSELF TIME AND HASSLE
According to the most recent ProCopywriters' survey, the average UK freelance copywriters' day rate is now £433 (based on 520 copywriters' responding in 2023). By comparison, mine is just £330 - a perfectly fair rate (I think) for writing with a human touch that'll entice and engage your audience. Not bore them to death.Plus, you'll be saving yourself a lot of time and hassle in the process. And, ultimately, that means money, too.
HOW I WORK AND WHAT'S INCLUDED
I charge on a project-by-project basis because every client is different. A quote takes into account every aspect of the work and writing required. That way, you'll know the exact cost from the start with no nasty surprises at the end.My fees are based on (but not limited to): how detailed the brief is, how urgent the work is, the word count, the complexity, and how much time it will take me to research, create and then write what you need. A quoted fee will usually include...
• Consultation/fine-tuning the brief
• Research and fact-checking using multiple sources
• Creative processes
• All writing and editing for a first draft
• Two sets of revisions (if needed)
• Final checks
• Delivery of completed project
When I first browsed Andrew's website, I knew he was the copywriter I needed to rewrite mine. He writes captivating copy that just works. For humans and Google!
John Dearden, John Dearden Engraving - luxury jewellery, watch and glass engravers, Manchester
A BROAD OUTLINE OF MY COPYWRITING FEES
My rate for a standard writing day - 7½ hours | £330 |
My rate for half a day | £210 |
For small projects - or if you prefer to be charged an hourly rate - it's | £56 per hour |
Jo Shaer, Director, Lollipop - Marketing content specialists for the Fire and Security sectors.
Copywriting Price Guide
Set out below are some individual guide prices for the various types of copywriting services I offer. These are all starting points for work that is fairly standard and straightforward - as most projects are. However, because things like word counts, subject complexity, levels of research and the amount of time involved can vary considerably from client to client, the fees shown are not set in stone. So, for a price based on your specific writing requirements, please get in touch and let's have a chat about what you need.Here's your guide to my copywriting prices for 2023/24 | |
Advertorials / Advertising Features / Promotions - (single page / double page) | from £245 / £330 |
Blog Posts - fully researched/SEO - up to 500 words | 700 words | 1000+ words | from £155 | £200 | £265 |
Brochures, Booklets, Guides, and Reports - 5+ pages | from £320 |
Cards - A6 postcard size and above - single or double-sided | from £180 |
Case Studies - for Print or Website use | from £265 |
Direct Mail Sales Letters - (1 - 2 pages / 3+ pages) | from £265 / £400 |
e-Book (multi-page) – 1500+ words | from £375 |
Emails - share your latest news, promote, inform, entertain, inspire... | from £180 |
Leaflets and Flyers – A5 or A4 sizes single or double-sided | from £180 |
Project stories – storytelling for architects, planners & developers - 1000+ words | from £310 |
Taglines, Straplines & Slogans - with as many variations supplied as possible | from £210 |
Website copy - Landing Pages | from £430 per page ++ |
Website copy - Homepage, Services, About, FAQs etc. | from £285 per page ++ |
Website copy package – first 5 key pages of your choice (saving you £50) | from £1375 ++ |
Website copy package – for each subsequent webpage from page 6 onwards | from £265 per page ++ |
Website Copy package – for 10 page website | from £2700 ++ |
Website Refresh (copy-editing) – adding a little polish to your web pages | Let's have a chat |
++ Includes SEO (keywords and phrases, alt-text and meta descriptions) |
WRITING TO BRING PLACES, SPACES, PRODUCTS & SERVICES TO LIFE.
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