Hi, I'm Andrew, a Northampton-based freelance copywriter who brings a fresh perspective to your copy and content. Writing that has a human touch with friendly, meaningful, and compelling words. Words that can...

• Simplify a complex message
• Capture your audience's imagination
• Paint a persuasive picture
• Engage, resonate and connect with your target audience
• Build trust
• Help you stand out from the crowd
• Tell your story
• Inspire the curious

...and more besides.

In short, whatever your message. Whatever your goal, I'll find the essential words you need. And with the words taken care of, you'll be free to focus on all the things you would much rather be doing!

Just think, no more writing headaches. Instead, you'll have copy and content that's...

• Written with a human touch for your ideal audience
• Meaningful and persuasive
• Easily understood - but not dumbed down
• Always engaging, but
• Never dull

So, please get in touch and tell me more about the kind of words you're after because I'd love the opportunity of working with you on your next project.

WHO DO I WRITE FOR? PRIMARILY, FOR BRANDS CONNECTED WITH...

UK BUILT ENVIRONMENT, ARCHITECTS, CITY PLANNING, LANDSCAPING, PROPERTY...

Copywriting for UK built environment sectors - architects, urban planning, landscape architects, design, PropTech... I've written distinctive property brochures for independent estate agents selling high-end modern and period properties. Plus, copy for residential constructors and 3D 'Smart Cities' planning and design platforms, too. I've also written about fire safety products, CCTV, and security systems. And if you're involved in period property and listed building renovation, I'd love to hear from you, too. Whatever your specialism, I'll find just the words you need to inspire and wow your potential clients.

Here's what I can write for you >>>

...with such a complex message, clarity was essential. You have succeeded where we had struggled and the brochure and documents you've written are pitched perfectly.
Peter Tyler and Gordana Mandic, Directors, Tyler Mandic Architects, Chelsea, London.

THE GREAT OUTDOORS

Copywriting for outdoor-focused products, services, people, and places. So, if the great outdoors shapes what you do in any way, I can help. In particular, I can write about outdoor clothing and equipment, places to visit, outdoor leisure and lifestyle, plus wellbeing in nature. I'd also welcome an opportunity to work with organisations involved in nature conservation, the environment, and bio-diversity. So whatever it is you do, I'll bring you enticing and evocative copy that'll have your readers itching to buy your gear, hire your services, take part, explore somewhere new, donate, volunteer...

Here's what I can write for you >>>

Thank you so much, Andrew - this is great! You’ve really nailed the evocative copy we're after. And with so many options for taglines, we definitely have that part covered too.
Emma Mathias, Bradshaw Taylor - the home of luxury outdoor clothing and country lifestyle brands.

BRITAIN'S HERITAGE PLACES & SPACES: ARCHITECTURAL, HISTORICAL & NATURAL

Copywriting for the UK's heritage sectors – architectural, historical and natural. Crafting inspiring words for inspiring places is something I love doing - with experience in writing copy for heritage tourism and gardens to visit in particular. Perhaps you need some informative copy for an advertising feature or an SEO-friendly article? Your new website? Or maybe a glossy guidebook or brochure? Whatever you wish to say, I'll find just the words you need. Words to stir the imagination and inspire the curious to come and explore Britain's architectural, historical, and natural heritage landmarks.

Here's what I can write for you >>>

You have a wonderful natural style ... this is excellent - thank you. Just what we were hoping for!
Jo Shaer, Director, Lollipop - Marketing content specialists for the Fire and Security sectors.

GARDENS & GARDENING

Copywriting for gardens and garden services are two more writing niches with an outdoor theme. I've written copy for garden designers and soft landscapers as well as garden retail. And editorially about garden history and tourism with an extensive series on UK gardens to visit. All of which comes in pretty handy for writing copy for garden rooms, architecture, spaces, products and accessories. No matter your connection with the world of gardens and gardening, I can help you with copywriting for brochures, web pages, case studies, and more.

Here's what I can write for you >>>

What can I say? Your words took me on a journey. I was fully engaged and absolutely loved the writing style! Toni-Ann Bird, Director, Guild House Estate Agents, Warwickshire.

PHOTOGRAPHY & PHOTOGRAPHIC SERVICES

Copywriting for photographers and photographic services. Before entering the world of commercial writing, I worked as a pro freelance landscape and location photographer. With twenty years of professional photography experience, I'm the natural choice when it comes to writing for freelance photographers, their websites, and also photography holidays, tours, and workshops. I'm ideally placed to write for photographic studios and services, as well as camera gear and accessories too. In fact, whatever your connection with the world of photography is, I'll find the essential words you need.

Here's what I can write for you >>>

Andrew ... your work has been invaluable to us.
Paola Bergamaschi, Christian Tagliavini Photographic Art, Switzerland

While the above copywriting niches are very much at the heart of what I do, I'm always happy to consider writing about something completely different. You only have to ask!

When I first browsed Andrew's website, I knew he was the copywriter I needed to rewrite mine. He writes captivating copy that just works. For humans and Google!
John Dearden, John Dearden Engraving - luxury jewellery, watch and glass engravers, Manchester.

All written content © Andrew Baskott 2024. All photography (unless otherwise credited) © Andrew Baskott 2011-2024.
Specialist copywriting services for Northampton, Northamptonshire, Leicestershire, Warwickshire and across the UK.